QC Rules
Configure the automated quality and compliance rules applied at every asset generation gate.
Active Compliance Frameworks
ASA UK
Advertising Standards Authority — UK advertising compliance rules.
Active
GDPR
General Data Protection Regulation — EU data privacy and protection.
Active
Consumer Protection Act India
Indian consumer protection and advertising standards.
WCAG AA
Web Content Accessibility Guidelines — Level AA compliance.
Custom Brand Safety Policy
Internal brand safety rules and content restrictions.
Active
Brand Compliance Rules
These are inherited from Brand Setup → Content Standards. Changes here update Brand Setup too.
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T&C applyWhile stocks lastPrices inclusive of GST
QC Thresholds
| Check | Description | Pass Threshold | Severity |
|---|---|---|---|
| Brand Voice Compliance | Checks generated content against brand voice descriptor | % | |
| Offer Accuracy | Validates promotional claims against approved offer data | % | |
| Disclaimer Presence | Ensures mandatory disclaimers are included | Binary (Pass/Fail) | |
| Dark Pattern Detection | Flags manipulative UX copy patterns | Binary (Pass/Fail) | |
| Asset Similarity | Detects near-duplicate assets in the library | % | |
| Frame-level OCR Text Check | Validates text in banner frames against brand rules | % |
Custom Rules
| Rule Name | Description | Type | Status | Actions |
|---|---|---|---|---|
| Offer must not exceed approved discount percentage | Validates all discount values against approved limits | Compliance | Active | |
| Product images must not show competitor logos | Visual check for competitor brand marks in imagery | Visual | Active |